Experts Brunch: Service 4.0 TM – A Review

This annual Experts Brunch was dedicated to the fascinating topic of “Service 4.0 TM” and asked questions such as “What will good service look like in the near future?” or “How will service change”.

Service – an increasingly important part of every organization. But what does the term “service” mean? Which aspects are included? Is service lived or is it just an empty term without content, a current hype? Service is in vogue. More and more companies promise to become more productive as a result. But what is it about this hype? What about the different aspects of service? And which approaches have proven themselves in practice?

The Experts Brunch took place on June 17, 2021, between 8.15 am and 12.00 pm at STEIERMARKSAAL in Graz, Austria. The morning provided well-founded answers to the questions raised. Jens POGGENBURG – Executive Vice President, AVL List – cleared up some popular myths about service in his keynote. It offered a sound understanding of the service world and showed different strategies on how to use service to one’s own advantage within the company.

Afterwards, Kajetan BERGLES, Karoline WÖHRI, Manfred FUCHS, Ronald FROSCH, Christoph EHRENHÖFER and Thomas MANHARDT discussed selected aspects of the service world.

After a networking break, the attendees had the opportunity to deepen their knowledge in one of three interactive workshops:

WORKSHOP SPECIAL: 3 Experts Sessions about Service


Location: STEIERMARKHOF, Ekkehard-Hauer-Straße 33, 8052 Graz, Österreich
Method and content: interaktive and collaborative workshop approach

  • Workshop 1: DO YOU SPEAK SERVICE – Manfred FUCHS (KNAPP) & Ronald FROSCH (AT&S)
  • Workshop 2: SERVICE EXPERIENCE – Christoph EHRENHÖFER (Energie Steiermark) & Thomas MANHARDT (Navax)
  • Workshop 3: THE “HUMAN” IN SERVICE – Kajetan BERGLES (KNAPP) & Karoline WÖHRI (Talto)



08:15    Registration & Networking

08:45    Welcome 
Michael Liebminger | Managing Director, Silicon Alps Cluster
Kajetan BERGLES | Board Member, Styrian Service Cluster, KNAPP

09:00    Keynote | Service makes the difference
Jens POGGENBURG | Executive Vice President, AVL List

09:20  Panel with Q&A

09:40    Networking & Coffee Break

10:00 – 11:30  3 parallel sessions with experts

  • Workshop 1: Do you speak service? with Manfred FUCHS (KNAPP) & Ronald FROSCH (AT&S)
  • Workshop 2: Service Experience with Christoph EHRENHÖFER (Energie Steiermark) & Thomas MANHARDT (Navax)
  • Workshop 3: The “Human” in Service with Kajetan BERGLES (KNAPP) & Karoline WÖHRI (Talto)

11:30   Conclusio

12:00   End