Report CROSS CLUSTER Webinar series: Digital Selling – Webinar 2: “Digital Marketing Strategies: What B2B can learn from B2C”


Webinar 2: “Digital Marketing Strategies: What B2B can learn from B2C”

The webinar series deals with digital measures along the sales process which support both buyers and sellers. Furthermore, it addresses potentials how to differentiate yourself/your company through services.

Why B2B marketers should actively follow the trends of B2C marketing and how the interface between marketing and sales works successfully was explained in this webinar in cooperation with B2B marketing expert Stephan Wenger on Wednesday, 10 June 2020 from 10:00 to 11:30.

Starting with the differences between and the influence from B2C on B2B marketing, Stephan Wenger subsequently outlined potential difficulties regarding the interface between marketing and sales departments and the impacts on various funnels. The difference between promotional and educational content rounded off the  presentation by explaining how to create a pull effect – the customer actively engages with the company and the company’s content – that can be generated via specialist knowledge and functionalities.


In our next webinar in the series “Digital Sales” we will focus on the topic of customer interfaces in sales. Silviu Reghin will talk about “Digital customer interfaces: Interaction and individuality as a competitive advantage”.

Details can be found here.

We are looking forward to your participation!



B2B_Marketing_Presentation // Stephan Wenger  (

Web recording:



Social, economic and cultural structures are changing rapidly. What counts now is bundled know-how for the positive development of the economy. This know-how is to be found in the joint programme of the Styrian cluster and network companies – a crossover of competences, with the areas of research, development, education and creativity as impulse generators and driving forces of change. Therefore the Styrian clusters ACstyria Mobility Cluster, Creative Industries Styria, Green Tech Cluster Styria and Silicon Alps Cluster jointly invite you to this webinar series.