Report CROSS CLUSTER Webinar: Digital Selling – Webinar 2: “Digital Marketing Strategies: What B2B can learn from B2C”


Webinar 2: “Digital Marketing Strategies: What B2B can learn from B2C”

The webinar series deals with digital measures along the sales process which support both buyers and sellers. Furthermore, it addresses potentials how to differentiate yourself/your company through services.

Psychological backgrounds, how people learn and experience what “willigness-to-pay” means and which methods are suitable for first steps towards becoming a UX champion were covered in this webinar in cooperation with Hannes Robier from Youspi, on Tuesday, May 18th, 2020 from 10:00 to 11:00 am.


We are looking forward to your participation!



B2B_Marketing_Presentation // Stephan Wenger  (

Web recording:



Social, economic and cultural structures are changing rapidly. What counts now is bundled know-how for the positive development of the economy. This know-how is to be found in the joint programme of the Styrian cluster and network companies – a crossover of competences, with the areas of research, development, education and creativity as impulse generators and driving forces of change. Therefore the Styrian clusters ACstyria Mobility Cluster, Creative Industries Styria, Green Tech Cluster Styria and Silicon Alps Cluster jointly invite you to this webinar series.