Report CROSS CLUSTER Webinar series: Digital Selling – Webinar 3: “Digital customer interfaces: Interaction and individuality as a competitive advantage”


Webinar 3: “Digital customer interfaces: Interaction and individuality as a competitive advantage”

The webinar series deals with digital measures along the sales process which support both buyers and sellers. Furthermore, it addresses potentials how to differentiate yourself/your company through services.

How customers can interact with a company’s product & service during the sales process was explained in this webinar in cooperation with AR expert Silviu Reghin on Thursday, 18 June 2020 from 10:00 to 11:30.

The possibilities offered by Augmented Reality play an important role in this context. Various best practice examples and uses cases regarding applications were shown, which already successfully implemented interaction and individuality as a competitive advantage along the sales process. These interfaces to the customer provide additional customer experience and the customer journey digital successful companies are using more and more to attract their required target group of customers and further interested parties.

For specific questions, or if you are interested in implementing a project, you can reach Silviu Reghin via the homepage


200618_Präsentation-Digitale-Kundenschnittstellen //  Silviu Reghin



Social, economic and cultural structures are changing rapidly. What counts now is bundled know-how for the positive development of the economy. This know-how is to be found in the joint programme of the Styrian cluster and network companies – a crossover of competences, with the areas of research, development, education and creativity as impulse generators and driving forces of change. Therefore the Styrian clusters ACstyria Mobility Cluster, Creative Industries Styria, Green Tech Cluster Styria and Silicon Alps Cluster jointly invite you to this webinar series.